Rainbow Designs adds Care Bears Baby to their portfolio

The new Care Bears Baby infant plush range combines the beloved charm of the original 80s Care Bears with the expectations of today’s parents and babies.

Launching care bears baby for 2026

Rainbow Designs is adding Care Bears Baby to its licensed portfolio of classic heritage brands for 2026. Launching in autumn 2026, the range introduces baby-soft versions of Cheer Bear, Funshine Bear, and Bedtime Bear, created especially for infants.

Thoughtfully designed infant essentials

The collection includes a carefully selected assortment of plush infant toys such as ring rattles, comforters, and the cuddly My First Care Bear Soft Toy. Each item features gentle sensory elements, soft textures, and calming pastel colours to encourage early interaction, comfort, and developmental play.

Staying true to care bears values

According to Rainbow Designs Managing Director Anthony Temple, the range remains faithful to the core Care Bears values of sharing, caring, friendship, and togetherness, appealing both to nostalgic fans and a new generation of families. Bruce Cheltenham, Global Licensing Director, Toys and Hardlines, adds that Care Bears Baby reflects a natural evolution of the brand, focused on emotional connection, comfort, and trust from the very beginning of life.

Source: https://www.toysnplaythings.media/rainbow-designs-adds-care-bears-to-licensed-collection/