Refresh Your Galaxy: Coca-Cola and Disney launch new Star Wars campaign
Coca-Cola and Disney announced a thrilling new collaboration to unite fans from across the galaxy, "Coca-Cola x Star Wars: Refresh Your Galaxy," celebrating the uplifting power of fandom and community. Building on Coca-Cola's 70-year relationship with Disney, this global campaign spotlights the power of Star Wars fandom that unites and drives us to create and celebrate meaningful human connections.
Connecting across galaxies
This collaboration brings together the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, celebrating the connections that unite us—across galaxies, generations, and fandoms through limited-edition Coca-Cola cans and bottles featuring iconic Star Wars characters, captivating new creative content, and an innovative augmented reality experience that allows fans to share uplifting messages of community and connection in the style of a Star Wars hologram transmission. This multi-faceted campaign will engage Star Wars fans around the world, supported by creative content across TV, digital platforms, and out-of-home activations.
Kick-off
The collaboration kicks off with new creative content set in a movie theatre, a culturally iconic location for Star Wars and Coca-Cola. From discovering the hum of a lightsaber, to experiencing movie marathons, the cinema has long been a powerful place to capture the Real Magic of Star Wars and Coca-Cola, and it will be front and centre in this campaign.