Refurbed surpasses €3 billion GMV in Q1 and expands into European markets
A strong start to the year for refurbed and for the circular economy in Europe: the company has surpassed €3 billion in cumulative gross merchandise value (GMV), less than twelve months after reaching the €2 billion mark in April 2025. The milestone supports expansion into thirteen additional European markets, doubling its geographic footprint.
Refurbed now operates in 24 European countries, addressing a combined market of 486 million consumers, making it the online marketplace with the most active markets in Europe. New markets include the United Kingdom, Switzerland, France, Spain, Poland, Slovakia, Slovenia, Croatia, Lithuania, Estonia, Latvia, Bulgaria, and Luxembourg.
“Refurbishment is no longer a niche. For many customers in Europe, it’s becoming the new normal,” said Peter Windischhofer, Co-Founder and CEO of refurbed. “We’ve proven that a circular business model can scale profitably. Surpassing €3 billion GMV and expanding into thirteen new markets clearly demonstrates that.”
Less than a year after hitting €2 billion GMV, refurbed has grown to €3 billion, representing annual GMV growth of over 40%. Since its founding nine years ago, the company has sold 10 million products across Europe, with more than half of customers making repeat purchases. The expansion follows the company’s latest funding round completed in November 2025 and the achievement of profitability in the previous year, strengthening the financial foundation for scaling across Europe. The simultaneous launch in thirteen countries is based on a data-driven market entry strategy focused on strong demand, stable supply structures, and long-term value creation. Established premium brand partnerships support the rollout.
Circular economy reaches mainstream
The acceleration from €2 to €3 billion GMV in under a year marks a turning point for Europe’s circular economy, reflecting growing consumer trust and the increasing competitiveness of refurbished products compared to new purchases.
“We’re seeing a structural shift in consumer behavior,” said Kilian Kaminski, Co-Founder of refurbed. “Sustainable growth is not a contradiction to economic success. The circular economy is becoming mainstream and Europe has the opportunity to demonstrate globally that profitability and sustainability go hand in hand.”
To date, refurbed has helped save 445,000 tonnes of CO₂ compared to new purchases — a figure expected to grow significantly with continued expansion.
Premium segment drives growth
The premium segment is growing disproportionately, with orders up 113% and GMV share up 90% over the past twelve months.
Brands such as Dyson and Kärcher are expanding their presence on the marketplace, while Apple, Samsung, and Google products continue to gain momentum in consumer electronics.
refurbed has also expanded into additional categories including Kids & Baby (in Germany and Austria), Sport, and Home & Garden, enabling professionally refurbished products to be used across all areas of daily life.