Relatable teams up with NFL to bring emotional support to football fans
Relatable is expanding its Emotional Support Pals® brand into the sports category through a new collaboration with the NFL. The company has launched a collection of officially licensed NFL plush footballs featuring 12 NFL teams.
Each set includes five removable plush footballs in team colors, housed in a plush football field basket. The collection includes the San Francisco 49ers, Chicago Bears, Dallas Cowboys, Detroit Lions, Green Bay Packers, Kansas City Chiefs, Las Vegas Raiders, New England Patriots, Philadelphia Eagles, Pittsburgh Steelers, Buffalo Bills, and Denver Broncos.
Karen Branson, Chief Commercial Officer at Relatable, said the partnership represents a new step in the growth of the Emotional Support Pals brand, which has expanded into new product categories and licensed partnerships.