RMS appoints new Chief Brand Officer and VP of Licensing

RMS USA, which opened its doors in 2008 and has been on a trajectory of growth for several years, announced it has appointed its first Chief Brand Officer and a new VP of Licensing.

Positioning in the US market

“I couldn’t be more proud of how RMS USA is positioning itself in the US market and of the talent we’ve been able to attract,” said Zack Farber, CEO of RMS USA. “Despite all the tumult and uncertainty in the marketplace this year, we are positioned to massively grow our market share, grow our team and expand our brands.”

RMS USA is going big on brand awareness by announcing the appointment of Heather Wilson as its first Chief Brand Officer. With over two decades of experience in the toy industry, Wilson brings a wealth of knowledge and a proven track record of engaging consumer attention and building beloved brands.

Innovative approach

Wilson's career has been marked by her innovative approach to growth and her ability to build products that delight consumers. Her expertise will be instrumental in driving RMS USA's mission to grow brand love and elevate its presence in the market.

Second appointment

RMS USA also announced the appointment of John Tomulonis as the new Vice President of Licensing. Tomulonis brings a wealth of experience in licensing and brand management within the toy and game industry, including 15 years as an executive at Hasbro. This positions him to drive licensing initiatives to new heights.

These two key hires follow January’s placement of Jerome Sage as VP of Sales as well as promotion of Sara Kennedy to Chief Creative Officer. The company recently exhibited for its first time at Toy Fair New York and its booth was packed to capacity throughout the show.

Source: https://kidstuffpr.com/wp-content/uploads/2025/04/RMS-New-Exec-Hires-APR-2025.pdf