Sanrio and F1 ACADEMY bring Hello Kitty and Friends back to Las Vegas
Sanrio is partnering with F1 ACADEMY to bring Hello Kitty and Friends back to Las Vegas for the racing series’ season finale, taking place November 19–21.
The collaboration will offer fans a weekend of activities, limited-edition merchandise and photo opportunities as 18 female drivers return to Las Vegas for the finale.
The Sanrio Fan Zone, located within the F1 ACADEMY Paddock, will feature a Hello Kitty Cafe Pit Stop serving cookies, sweet baked goods and hot chocolate, alongside a Creative Garage where visitors can design crowns, try temporary tattoos and make friendship bracelets. Fans can also take part in games, create their own F1 ACADEMY driver’s license at photo booths and pose at a Hello Kitty and Friends photo wall. A display of race helmets inspired by Hello Kitty, Kuromi and My Melody will also be available, with opportunities to meet Hello Kitty and Kuromi during race week.
Sanrio’s three Hello Kitty Cafe locations across Las Vegas will also participate. The Fashion Show and Park MGM Las Vegas locations will offer refreshments, while the Forum Shops at Caesars Palace will feature the brand’s newest elevated cafe experience. The cafes will introduce new food and beverage items and offer selected Hello Kitty x F1 ACADEMY merchandise.
Jill Koch, chief brand officer at Sanrio, Inc., said the partnership celebrates individuality, friendship and the confidence to pursue dreams. She added that Sanrio is proud to support F1 ACADEMY’s efforts to create opportunities for a new generation of female drivers.
Further updates will be shared through the @hellokitty, @sanrio and @hellokittycafevegas social media accounts.