Schleich records strong end of transformation year
According to CEO Stefan De Loecker“We are encouraged by this initial sign of momentum. This growth, during a pivotal year in our transformation journey, is the result of the hard work and dedication of our team, as well as the trust from our consumers and retail partners, and strong product innovations. This progress is the solid base to build success in 2025, the year in which we celebrate Schleich’s 90th birthday.”
Re-locating of the headquarters
A major milestone in Schleich transformation’s journey is the re-location of the corporate headquarters to Munich, Germany, bringing together consumer-centric and value-creating functions, with further invest in upgrading capabilities across the organization. Schleich is welcoming talents into the company which represent the next generation of leaders and will drive the transformation agenda ahead. Many new colleagues joined the Schleich Shared Service Center in Prague, Czech Republic, which becomes an important foundation to support the execution of the strategy going forward. Schleich is establishing market leading processes to ensure a very high standard of customer execution, both to consumers and with our customers and suppliers.
Plans for 2025
In 2025, Schleich will continue its path of success with the growing Schleich ELDRADOR CREATURES franchise, introducing four new battle caves and a master cave named "Smashrador." Schleich HORSE CLUB fans can look forward to an exciting range of new products across all price points, including the portable open stable "Little Horseshoe," a premium vehicle set featuring the Lakeside Truck and Trailer, a mobile veterinary vehicle and the re-launch of the epic four HORSE CLUB protagonists with their horses.
Finally, Schleich will expand further into collectible concepts and will be launching the very first range of kidult and collector products.