Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

Menu
Suche

Schleich strengthens foundation for growth

After a transformational 2025, Schleich has set the stage for its next growth phase with a sharpened strategic focus to boost competitiveness.

Strategic priorities
The company is advancing new product concepts and target groups, refreshing the playset design, refining its sales strategy and realigning its supply chain. Key Sales and Finance leadership roles will be filled in the coming weeks to support this direction.

Core values remain
Schleich continues to uphold its 90-year legacy of craftsmanship, imaginative storytelling and high product standards.

Brand focus and expansion
For the current year, HORSE CLUB and the fast-growing ELDRADOR line will be at the forefront, supported by a range of new products to enhance engagement and loyalty. Schleich is also expanding its licensing portfolio by adding The Walt Disney Company alongside Harry Potter, and plans new collectible series and innovative concepts for the growing kidult audience.

Source: Press Release Schleich

Back to overview page