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Sega celebrates Sonic the Hedgehog’s 35th anniversary

Sonic the Hedgehog, one of the most iconic and beloved brands in the industry, is celebrating its 35th anniversary. To kick off the celebrations, SEGA has released a new anniversary trailer highlighting the most memorable moments from Sonic’s 35-year history. Since his debut in 1991, Sonic has shaped generations with his signature speed, personality, and style, evolving far beyond his innovative video game origins into new characters and worlds, blockbuster films, animated series, music, merchandise, and more.

High-profile anniversary program

Throughout the coming year, SEGA will roll out a high-profile anniversary program to honor Sonic’s legacy and unite fans worldwide. Planned activities include digital content exploring Sonic’s evolution over the decades, fan meetups and community events, as well as exclusive brand and retail collaborations featuring limited-edition merchandise, pop-up museums and art exhibitions, live concerts, and a brand-new podcast.

Looking forward to the future

“We are incredibly proud to celebrate 35 years of our beloved Sonic franchise together with our fans,” said Marcella Churchill, Vice President of SEGA/ATLUS Brand Marketing at SEGA of America. “This milestone not only reflects our past, but also looks toward the future as we continue to innovate and grow. Our goal is to bring our community together and deliver unforgettable experiences for fans throughout 2026.”

More content and collaborations will be announced

More content, collaborations, merchandise, and fan experiences for Sonic the Hedgehog’s 35th anniversary will be announced over the course of the year. The official anniversary website will feature the latest news, updates, and media related to the celebrations.

Source: https://www.gamespress.com/de/SEGA-festeggia-i-35-anni-di-Sonic-the-Hedgehog 

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