SEGA launches Sonic the Hedgehog 35th anniversary collaboration at Paradise City
Japanese video game company SEGA has launched Sonic Check In Adventure, a special collaboration with Paradise City in Incheon, South Korea, to celebrate the 35th anniversary of Sonic the Hedgehog. The event, running from 22 June to 6 September, features Sonic-themed hotel packages, exclusive merchandise, themed food menus, photo zones, greeting events, and interactive experiences.
Sonic-themed room package
Hyatt Regency Incheon Paradise City is offering a Sonic-themed room package that includes a one-night stay, exclusive food items, and collaboration merchandise. Paradise Hotel & Resort is also introducing a Sonic Stay Plan, which includes the same exclusive merchandise and access to the event’s themed experiences.
Throughout the event, the resort’s indoor and outdoor areas are decorated with Sonic-inspired visuals, while guests can explore themed experience zones, outdoor activities, photo opportunities, and limited-edition Sonic food menus.
Sonic the Hedgehog officially celebrated his 35th anniversary on 23 June 2026, marking 35 years since the character’s debut in 1991.