Sesame Street launches immersive digital experience on Roblox
The longest street in the world just got a little longer with the launch of Sesame Street: Neighborhood Adventures, a brand-new Roblox experience for Sesame Street fans of all ages. In this immersive, interactive world, visitors can explore the iconic street – from Hooper’s Store and the steps of 123 to the community garden and laundromat. Within the experience, users can design their own Sesame Street character avatar, play themed minigames to help their favorite furry friends, watch show clips (including exclusive content), and use portals to join other Sesame Street games on the platform.
Exclusive sneak peek
As part of the launch, Sesame Street: Neighborhood Adventures will host a sneak peek of Tales from 123. For 24 hours starting at 9:00am ET on November 8, players can watch Sesame Street’s newest animated segment. Tales from 123 invites viewers inside the iconic apartment building to discover the whimsical world Elmo, Cookie Monster, and friends call home. For the first 3,000 visitors who watch the premiere and complete a special quest, they will receive a free custom reward.
To enter the experience, and for the first time ever, players create their own avatar using the Sesame Street Character Creator.