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Simba Dickie Group reports business performance

In 2025, the Simba Dickie Group operated in a challenging market environment shaped by economic pressures, declining birth rates and changes in the traditional toy market. Stricter U.S. tariffs, particularly on goods produced in China, negatively affected the Group’s U.S. business. Despite these headwinds, the Simba Dickie Group achieved consolidated revenue of EUR 690.8 million.

Revenue declined

Compared with the previous year (EUR 711.7 million), revenue declined by 2.9%, mainly due to the depreciation of the U.S. dollar. Adjusted for currency effects, revenue remained at prior-year levels. Growth in Europe largely offset declines in the U.S., resulting in an overall satisfactory performance.

Stable revenue in Germany

Europe accounted for 77% of total revenue, increasing sales by 3.3% to EUR 526.6 million. Revenue in Germany remained stable at EUR 170.5 million. In contrast, revenue in the rest of the world declined by 18.6% to EUR 164.3 million, primarily due to U.S. trade policy and currency effects.

Despite ongoing global challenges, the Simba Dickie Group is targeting consolidated revenue of EUR 720.3 million in 2026, representing growth of 4.3%, and plans to establish a new subsidiary in Latin America.

Very solid position

At the end of 2025, the Group employed around 2,400 people worldwide. The company’s earnings and financial position remain very solid. Investments totaled approximately EUR 25 million in 2025 and are expected to remain at a similar level in 2026.

At the Nuremberg Toy Fair starting on 27 January 2026, the Simba Dickie Group will present a broad range of new products, from baby toys to collectibles for adult fans.

Source: http://www.simba-dickie-group.de

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