Sipping like a rock star: Keurig launches "Start Me Up“ iced coffee kit

In collaboration with the Rolling Stones and Bravado, Universal Music Group's merchandise and brand management company, Keurig has launched a limited edition iced coffee kit called "Start Me Up.“ 

Developed by creative agency Havas New York and design agency goDutch, the kit captures the spirit of the iconic band and gives fans the opportunity to enjoy it while sipping iced coffee and kicking off the summer season. 

The set includes a K-Iced Brewer, a matching mug and a "Start Me Up" K-Cup pod coffee blend. The coffee blend features a nutty roast with the twist of a strawberry note and was created in collaboration with the band. 

"We are thrilled to enter the iced coffee space with Keurig," said The Rolling Stones. "We worked together to bring this limited-edition product to life and give fans a new way to energize their day."

This collaboration demonstrates how brands can leverage their agency partners and extended networks to reach and grow audiences in authentic and meaningful ways. 

The launch will be supported by a social media campaign on TikTok. Users and consumers are encouraged to share how they start their morning with iced coffee and participate with the hashtag #KeurigStartMeUp.

Source: www.brandora.de