Source of inspiration: specials of Spielwarenmesse 2024

Innovations, inspiration and market knowledge - Spielwarenmesse 2024 will present the themes for the coming business year. In addition to the familiar special areas Insights-X Area, New Product Gallery, StartupArea and Toy Business Forum, there are two new areas: the LicenseLounge and an action area including product presentations in the field of model trains and model making. The Toys go Green theme world will also be continued.

A wide range of ideas for your own assortment

The special areas put product ideas in the spotlight. "As an international trade fair, we want to bring selected topics closer to the trade in a concentrated form and show market potential," explains Christian Ulrich, Spokesman of the Executive Board of Spielwarenmesse eG. Toys go Green puts the focus on sustainable toys. Both in the New Product Gallery and in the StartupArea, the name says it all.

Looking forward

Licensed toys are another major theme at the Spielwarenmesse. The central contact point is the new LicenseLounge in Hall 12.0, which is organized in cooperation with BRANDmate, Licensing International and Licensing Magazine. For presentations by top speakers on current trade knowledge, the Toy Business Forum in Hall 3A is the place to go. The program includes profitable presentations from the areas of trend developments in toys, sustainability, artificial intelligence, and digitalization.

Source: www.spielwarenmesse-eg.de