Spielwarenmesse presents nominees for ToyAward 2025
Excitement is mounting for 18 new products in the race for this year’s ToyAward at the Spielwarenmesse. This highly respected prize is awarded every year by the team managing the leading industry event to outstanding innovations whose creative product ideas and high production values set new standards – innovations with high potential for success. In this sense, the ToyAward offers trade visitors valuable orientation around the diverse range of products being presented at the Spielwarenmesse at the Nuremberg Exhibition Centre from 28 January to 1 February.
In total, 629 new products were submitted for the award by 284 exhibitors. All of the submissions first underwent a preliminary digital assessment in which an expert jury narrowed down the selection by evaluating all the innovations on the criteria of originality, play enjoyment, comprehensibility of the product concept and potential for success in the shops. Then, at a joint meeting in Nuremberg, members of the jury each nominated three new products in the categories Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years), Teenagers & Adults (10+ years), Startup and Sustainability. In addition to the requirements from the preselection process, further criteria of safety, workmanship and product quality were taken into account in this evaluation.
With the ToyAward Special in Hall 3A, the finalists will be put under the spotlight live at the Spielwarenmesse. From the start of the fair, trade visitors will be able to cast an eye over the nominated products. The winners will be announced on the big stage starting at 10.30 am on the Wednesday of the fair, 29 January, at the neighbouring Toy Business Forum.
Further information on the innovation prize is available on the website www.toyaward.de.