Spin Master and Supercell Partner for Multi-Franchise Toy Line
Spin Master Corp announced a global toy licensing agreement with mobile games giant Supercell. Spin Master will develop and distribute a new collection of toys and collector items inspired by Supercell's globally renowned gaming brands: Clash of Clans, Clash Royale, and Brawl Stars.
Multi-year agreement
Within the multi-year agreement, Spin Master will create a product line that brings the iconic characters, battles and adventures from the digital screen to fans around the world. The collection will span collectible figures, plush, and accessories, among other products.
Supercell's games have been downloaded around the world billions of times and boast 290 million monthly active users. The new toy and collector line will capture the unique essence of each game, offering fans new ways to engage.
Creating games that are played for years
"Our goal has always been to create games that are played for years, and we always want to deliver amazing products and experiences that serve the fandom of those millions of players. Bringing the heroes from our games into the physical world is an authentic new way for our community to connect and express their passion," said Rob Lowe, Chief Marketing Officer of Supercell.
"Spin Master was the perfect partner to make that a reality — a team that truly understands how to bring vibrant gaming worlds to life in ways that will genuinely excite our fans. We can't wait to show them what we're creating together," said Andrea Fasulo, Head of Global Licensing, Supercell.