Spin Master and Universal Products & Experiences introduce Hellbreak
Spin Master and Universal Products & Experiences announced a thrilling new horror trading card game (TCG) property, Hellbreak. Created in tandem with the legendary game design team at Ghost Galaxy, Hellbreak will give horror fans and TCG players alike a haunting new way to engage with their favorite characters from a vast trove of horror IP.
Celebrating the world of horror
Hellbreak celebrates the world of horror in a fast, bloody, competitive and highly collectible TCG that is sure to enthrall and terrorize fans and players. The gameplay revolves around the idea of a "Monster Sandbox," an arena in which fan-favorite characters from horror history fight to the bitter end. Forged from the legacy of Universal Monsters where cinematic horror began, the initial card set will feature a stunning array of Universal Pictures' characters that encompass genre-defining classics, icons of horror's late 20th century resurgence and visionaries who continue to shape fear for modern audiences.
Only the beginning
With Universal as the creative cornerstone of Hellbreak, Spin Master is building an unprecedented horror crossover universe that will include additional major studios and their characters from across the horror genre.
"Hellbreak brings together two of the hottest trends – horror and TCGs," said Doug Wadleigh, President, Spin Master Toys. "With Universal Products & Experiences as our flagship partner, and other major studios soon to be announced, we've created an enticing property unlike anything the TCG category has ever seen. Embracing cinematic storytelling in an immersive gameplay format, Hellbreak will grip players from their first pack to their hundredth, while also strengthening our presence in this high-growth category."
Hellbreak is slated for a global launch Fall 2026, with additional details on gameplay, artwork, character factions, and collector editions to be revealed in the coming year.