Spiralcute International names Jazwares  master toy partner

Showcasing the rich world of Spiralcute characters, Jazwares will become the master toy partner and global distributor (excluding Asia) for Spiralcute’s core character lines, including Chiikawa, Mofusand, and Koupen Chan.

Japan’s most beloved pop-culture phenomena

Founded in 2009, Spiralcute is an artist-driven character management agency that brings Japan’s most beloved pop-culture phenomena to life. By collaborating with visionary creators, the company develops distinctive, emotionally resonant character brands that captivate fans and influence cultural trends across Asia. The recent launch of Spiralcute International in Los Angeles strengthens its ability to expand these fan-favourite brands worldwide and grow them into major global lifestyle franchises. The first Mofusand and Chiikawa product ranges will be available worldwide (excluding Asia) in autumn 2026, followed by Koupen Chan and additional lines beginning in spring 2027.

Stories that deeply resonate with fans

Created by artist Nagano, Chiikawa began as a charming manga series that quickly became one of Japan’s most beloved cultural icons. With a strong presence across social media, retail, publishing, and the immersive Chiikawa Par experience in Tokyo, the character has become part of everyday life. Together with friends Hachiware and Usagi, Chiikawa faces small challenges with warmth and resilience—stories that deeply resonate with fans who see their own experiences reflected in these gentle adventures.

Source: https://toyworldmag.co.uk/spiralcute-international-announces-master-toy-partnership-with-jazwares/