Spiralcute signs raft of publishing deals for Mofusand and Koupen Chan

Spiralcute International (SII) has announced a series of partnerships with leading global publishers for two of its Japanese character brands, Mofusand and Koupen Chan.

Publishings across range of formats 

Penguin Random House, Penguin Young Readers, Hachette Children’s Group, Running Press and Story House Egmont will develop a range of products for children and adults featuring the characters.

Penguin Random House has signed a worldwide, excluding Asia, agreement for Mofusand. Initial products, including a journal, cookbook and adult colouring book, launched in the US and Canada in September, with additional titles planned for 2027.

Penguin Young Readers will publish Mofusand colouring books, sticker stories and activity books, as well as a gift book, for children aged six and above in the US and Canada from autumn 2027.

Hachette Children’s Group will publish titles for both Mofusand and Koupen Chan across a range of formats and territories. Its Mofusand programme will include chapter books, activity and colouring books and a school diary from 2027. Koupen Chan titles will include chapter and picture books, board books, touch-and-feel books, search-and-find, colouring, activity and comic strip readers.

Mofusand products

Running Press will launch a selection of Mofusand products, including a dress-up magnet set, mini nesting dolls and a sticker book, across the US, Canada, UK, Australia and New Zealand in 2027.

Story House Egmont will feature Mofusand in a special edition of Go Girl Magazine in spring 2027 across the UK and Ireland, Sweden and Norway, with exports to Australia and New Zealand.

The partnerships form part of Spiralcute International’s strategy to expand its Japanese character brands into global lifestyle franchises.

Source: https://www.totallicensing.com/spiralcute-in-raft-of-deals/