Squishmallows conquer McDonald’s Happy Meal

Starting immediately, Jazwares' popular Squishmallows plush figures will be available in Happy Meals around the world in partnership with McDonald's. Jazwares made the announcement as part of its new collaboration with McDonald's. The plush figures are currently the No. 1 selling toy in the U.S. and the second best-selling toy brand ever. 

Happy Meals will feature a total of 24 of the popular Squishmallows plush figures, with each participating market offering 10 to 12 designs. In addition to the figures, there will also be exclusive digital playlists and Squishmallows special editions. The playlists will be provided by Universal Music Group and will offer immersive music experiences featuring numerous world-renowned artists. The music playlists will support 14 of the 24 Squishmallows developed for the program. 

Source: www.anbmedia.com