Squishmallows Enters Bedroom Market with SquishPillow Collection

Jazwares, one of the world's leading toy companies and makers of the globally beloved Squishmallows brand, is launching the SquishPillow by Original Squishmallows, the brand's first-ever sleeping pillow. The new product line combines Squishmallows' proprietary super-soft fill with a dreamy, ultra-soft pillowcase made from the brand's signature velvety material.

From Plush Toy to Sleep Comfort
The SquishPillows are specifically designed for sleep and were developed based on consumer research showing that many customers were already sleeping with their Squishmallows. The pillow comes in two sizes: standard ($29.99) and king-sized ($39.99, Target.com exclusive), with two distinct firmness levels: firm (available at launch) and medium (releasing this Fall).

"At Jazwares, we're always listening to our fans, and when we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other," said Laura Zebersky, President and Chief Commercial Officer at Jazwares..

Source: Business Wire