Squishmallows movie in development at Amazon MGM Studios
Jazwares’ popular Squishmallows plush brand is heading to the big screen. Amazon MGM Studios and Jazwares are developing a feature film based on the global franchise.
Worldwide demand
Squishmallows is a $1 billion lifestyle brand available in more than 60 countries, featuring more than 3,000 original characters as well as licensed plush collaborations with brands including Disney, Pokémon, Netflix’s KPop Demon Hunters, and others.
The upcoming movie will explore the signature squishy designs and unique personalities of the Squishmallows characters.
Beau Flynn will produce the film alongside Jazwares through his production company FlynnPictureCo. Flynn has more than three decades of experience in the film industry and has worked on more than 35 movies, including Disney’s Moana (2026) and DC’s Black Adam. Shelby Thomas will also oversee the project for FlynnPictureCo.
Major expansion
The film marks another major expansion for the Squishmallows brand, which already has a broad licensing program with more than 120 global partners. In addition to plush toys, Squishmallows products are available across categories including apparel, beauty, home décor, and lifestyle products.
The brand’s existing partnerships include a footwear collection with PUMA, McDonald’s Happy Meal promotions, and DIY craft kits from Horizon Group USA.
The Squishmallows movie is currently in development at Amazon MGM Studios. No release date or further details about the film have been announced.