Temu and Rithum Partner to Streamline U.S. Merchants’ E-Commerce Operations

Temu, the global online marketplace, has announced a strategic partnership with Rithum (formerly CommerceHub and ChannelAdvisor) to help U.S. merchants boost sales efficiency and expand their customer reach. The integration enables Rithum users to quickly sync product data with Temu storefronts, publish listings in bulk, and manage inventory and shipments in real time—dramatically simplifying backend operations for sellers.

This collaboration is designed to lower barriers for U.S. businesses entering Temu’s fast-growing marketplace, which now supports over 600 product categories. Merchants benefit from reduced upfront costs, streamlined fulfillment, and immediate access to millions of potential customers. Since opening its platform to all U.S. sellers in late 2024, Temu has rapidly expanded its local merchant network, offering tools and resources to drive growth and operational efficiency.

Rithum’s AI-powered automation and unified insights further empower brands and retailers to optimize their omnichannel strategies. The partnership reflects a broader trend in e-commerce: leveraging technology and platform integration to maximize profitability and reach.

For the toy and consumer goods industry, this move opens new opportunities for U.S. brands to scale quickly, manage complexity, and connect with a wider audience in an increasingly competitive digital marketplace.

Source:Retail Dive