The Astrid Lindgren Company Partners with Rights & Brands
Effective January 1, 2025, the Scandinavian agency Rights & Brands (R & B Licensing AB) will become the licensing master agent for Astrid Lindgren’s beloved characters, including Pippi Longstocking and Emil in Lönneberga. The collaboration will pave the way for new creative opportunities in consumer products.
Strategic partnership
The Astrid Lindgren Company and Rights & Brands begin a strategic partnership that aims to refine each party’s strengths and create long-term value. By combining Astrid Lindgren’s unique content and storytelling world with Rights & Brand’s expertise and business focus, the foundation is laid for reaching new heights together.
Growth and creativity
This collaboration reflects a common ambition for growth and creativity with the goal that Astrid Lindgren’s stories will continue to delight, comfort and inspire new generations. Among the famous characters are Pippi Longstocking, Emil in Lönneberga, Ronja, the Robber’s Daughter, The Children of Noisy Village and Karlsson on the Roof.
As part of this partnership, Jenny Adamsson from The Astrid Lindgren Company’s licensing team will join Rights & Brands.