The Bruder Spielwaren brand turns 50

2025 will be a special year for the Fürth-based manufacturer Bruder Spielwaren: the family-run company is celebrating its 50th brand anniversary. The first highlight of the year is the upcoming industry meeting at the Spielwarenmesse Nuremberg.

50 years – the Bruder Spielwaren brand

In 1926, electrician Paul Bruder began earning his living by stamping brass voices for local toy manufacturers. In the post-war years, this small business grew into a company that became a global player in the industry thanks to its innovative strength, wealth of ideas and business acumen.

First export successes in the 1950s

In the 1950s, Paul Bruder's son Heinz recognised the potential of plastics technology and developed it further for the production of voices, which resulted in the first export successes to England. As early as 1958, the family business switched to plastic production and Heinz Bruder began to develop his first small toys.
 

Spielwarenmesse 1975: Premiere of the Bruder brand

Due to the increasing success, Heinz Bruder exhibited his toys under his own name for the first time at the Spielwarenmesse in 1975. This laid the foundation for the Bruder brand. 50 years later, with Paul Heinz Bruder now in the third generation, the family company is the world market leader in 1:16 scale model toys. ‘We are delighted to be celebrating this special anniversary together with our partners and customers. For 50 years, Bruder has been a guarantee for exciting toys with high quality and functionality. In the future, we will continue to position the company competitively, focus on ‘Made in EU’ and invest in the sustainability of production,’ says Paul Heinz Bruder, Managing Director of Bruder Spielwaren GmbH + Co.

www.bruder.de