The Entertainer and Netflix launch KPop Demon Hunters retail experience
The Entertainer has partnered with Netflix to launch a dedicated KPop Demon Hunters retail experience at its Bullring store in Birmingham, UK, opening on October 26, 2026. The immersive shop-in-shop will operate for at least six months, covering 1,331 square feet.
Interactive stage
The space will feature an interactive stage, photo opportunities and a dedicated retail area selling KPop Demon Hunters dolls, figures, toys, accessories, scooters and a new homeware range, including duvets, blankets and cushions.
The activation follows the global success of Netflix’s most-watched film to date. The Entertainer reports strong demand for licensed products, with some ranges selling out within days of launch, and expects the franchise to remain a major seller during the 2026 Christmas season.
Craig Inglis, Group Chief Customer Officer at The Entertainer, described the partnership as a milestone in the retailer’s strategy to transform stores into destinations combining shopping and entertainment.