The Lego Group reveals Christmas short film
The LEGO Group has today launched its global holiday campaign to help bring families back together through the joy of play this festive season. The new ad serves as a heartfelt tribute to the importance of creative play and its ability to strengthen family bonds during the holidays.
Christmas short film
After recently teaming up with Tom Holland to remind us to Never Stop Playing, this holiday season the LEGO Group asks one big question: Is it play you’re looking for?
The short film tells the story of 12-year-old Eddie who has forgotten the magic of play and prefers the solitude of his room over the joy of family fun this holiday season. However, his younger sister has other plans. With a simple click of a LEGO brick, she brings to life the mischievous Cataclaws and a mass of LEGO minifigures to bring Eddie back to his family.
Award-winning director
Directed by award-winning director Steve Ayson and produced by Our LEGO Agency, in partnership with the LEGO Global Brand Development Team, the short film showcases the creativity of five builders who used over 97,000 LEGO bricks to construct the main stage, complete with a train station, smoke dragons, and disco helicopters. The animation studio beEpic brought to life over 220 individual LEGO minifigures and 27 vehicles, with music finely tuned by Walker Studios.