The Licensing Awards are now open for entries
Entries for the 2026 Licensing Awards are now open and will close on Friday, 29 May 2026. All categories, including licensed products, properties, retail, marketing, sustainability, international retail, live events, and honorary awards, can be entered free of charge via the official website.
No need for physical samples
Organised by Max Publishing, the awards recognise licensed products, campaigns, and retail activities launched between 1 June 2025 and 31 May 2026. Product entries will be submitted and judged again this year, eliminating the need to send physical samples.
Over 200 participating last year
As in previous years, judging will be carried out by leading UK retailers, with over 200 participating last year. The awards are supported by major industry partners, including headline sponsor Brand Licensing Europe and Licensing International, which also presents its UK Rising Star award.
The ceremony will take place on Tuesday, 8 September 2026, at The Great Room in the Grosvenor House Hotel in London.