The Met Licensing Program: Expansion into the Middle East

Through a partnership with Markettcom, an expert in expanding global brands in the Middle East and North Africa, 

Beanstalk the licensing agency for The Metropolitan Museum of Art, aims to expand the museum's licensing program to the Middle East. 

The partnership is expected to strengthen and increase The Met's presence in this region. 

To accomplish this task, part of the museum's more than 1.5 million art objects from around the world will be made tangible and attractive to the new target audience in the form of consumer products.

The licensing program will span numerous product categories, including apparel, accessories, jewelry, footwear and decorative items inspired by the Met's diverse exhibits.

The collection of the Met, one of the largest and best-known art museums in the world, has already gained experience in the global licensing program with numerous major brands.

For example, companies such as Dr. Martens, PacSun, and Japanese retailer Isetan are among its previous collaboration partners. 

By applying their joint strategic approach and knowledge of local markets, Beanstalk and Markettcom's combined experience will inspire creativity 

in new audiences in the region, creating new ideas and unexpected cultural connections.

Source:www.licenseglobal.com