The Pokémon Company acquires Excell Brands

The Pokémon Company International has announced an agreement to acquire Excell Brands, a leading U.S. distributor and category management provider for trading cards and collectibles. The deal is expected to close pending regulatory approvals and standard conditions.

The companies have a decades-long relationship, with Excell Brands serving as The Pokémon Company International’s largest U.S. distribution partner. Both sides highlight mutual respect, trust, and aligned values in the industry.

Commitment to the Pokémon community

“This acquisition shows our commitment to the Pokémon community and the trading card ecosystem,” said Kenji Okubo, President of The Pokémon Company International. “Excell Brands is recognized for its trusted distribution and deep understanding of Pokémon fans.”

Enhance customer experience capabilities

The deal aims to enhance Excell Brands’ fulfillment and customer experience capabilities while preserving its independent approach to serving retailers and brand partners.

Stan Seidler, Founder & Chairman of Excell Brands, added, “This next chapter lets us maintain our core values while positioning the business for future growth.” CEO Terry Rosendahl noted it enables continued investment in their team, systems, and service.

As both companies celebrate 30 years this year, the acquisition marks a new chapter built on decades of trust and shared vision.

Source: https://press.pokemon.com/en/releases/The-Pokemon-Company-International-to-Acquire-Excell-Brands