The Smiley Company celebrates 30 years of Smileys in 2027

2027 is the year in which Smileys will celebrate its 30th anniversary. Even bigger events are planned for the celebrations than in 2022 for the 25th anniversary. 

Digital and physical campaigns will be combined to celebrate the importance of the brand and the phenomenon it has created.

Multiple festivities and projects

To celebrate the anniversary, Smileys will implement numerous campaigns worldwide to resonate with the brand's key target groups. These include: 

Key IP collaborations with partners in animation, music and video games

Creation of retail campaigns with major mass and supermarket chains and pop-up stores in major local department store chains

A major celebration of internet culture, highlighting the brand's role as a first and digital IP phenomenon, supported by new digital partnerships with global players.

Hundreds of existing partners, suppliers, retailers, brands and advertising agencies launching consumer products and participating in the marketing campaigns.

Global advertising and PR agencies executing and amplifying a global communications campaign in the US, Canada, France, Italy, the UK, the United States, Spain, Mexico, Brazil, the Gulf Cooperation Council, India, China, Korea, Japan, Australia and New Zealand.

Source: www.brandora.de/news/the-smiley-company-to-celebrate-30-years-of-smileys-in-2027