The Toy Association announces strategic new hire

The Toy Association Inc. announced that Jeff Snyderman will be joining as Chief Financial Officer and Maria Sierra will join as Vice President, Government Affairs. 

Nine years of CFO experience

Jeff Snyderman brings nine years of direct CFO experience to his new role, including seven years as Executive Vice President and Chief Financial Officer at Horizon Group USA, a Toy Association member company. Prior to that, he spent 16 years at Toys “R” Us, Inc., where he held various finance roles, culminating in eight years as Vice President of Finance. In that position, he led a 125-person team across New Jersey and India and oversaw all facets of the business’s finance operations, including merchandising payables, accounting, payroll, credit allowances, marketing finance, and more.

Further transitions

Snyderman joins The Toy Association effective immediately and is responsible for leading the organization’s finance, insurance, investment, IT, and facilities operations. Snyderman will report directly to Greg Ahearn, President & CEO, and will be based at the Association’s headquarters in New York. As part of this transition, Human Resources will now report to Kathrin Belliveau, Chief Policy Officer, drawing on her compliance and labor expertise.

Joining the team 

Also joining The Toy Association, on September 29, is Maria Sierra as Vice President Federal Government Affairs. Based in Washington, DC, Sierra will provide The Toy Association with a dedicated on the ground presence in the nation’s capital and will report directly to Kathrin Belliveau. An attorney, Sierra previously worked as Director of International Trade Policy at the National Association of Manufacturers (NAM) and served as a policy advisor to U.S. Senator Bill Cassidy (R-LA) where she worked on many issues including IP infringement, toy knockoffs, and counterfeits. 

In addition to Snyderman and Sierra, The Toy Association recently announced that Lindsey Hueer joined the organization in August as Senior Manager of State Government Affairs.

Source: Press Release The Toy Association