The Toy Association announces The New Toy Building in Los Angeles
Toy industry organisations from around the globe are invited to create their ultimate, year-round Los Angeles showrooms at The Toy Building by The Toy Association, set in the heart of El Segundo’s toy district. The long-term showroom space at 101 Continental Blvd. is now available for rent across four fully renovated floors, featuring 65 premium showrooms ready for move-in on 1st August 2025.
Conveniently located steps away from the US headquarters of several global toy manufacturers and other top company showrooms, The Toy Building can accommodate companies of all sizes – from large companies to emerging toy businesses – that are looking for year-round showroom space in the centre of a quickly developing manufacturer hub that is particularly active with buyer meetings every fall and spring.
“Designed by toy people, for toy people, The New Toy Building delivers on strategic location, convenience, competitive rates, premium amenities and state-of-the-art facilities, all backed by the strength of The Toy Association team and resources to help companies achieve results and grow their businesses in 2025 and beyond,” said Greg Ahearn, president and CEO of The Toy Association.
Thoughtful and inviting design
The thoughtful and inviting design of The Toy Building will welcome a variety of key visitors, from buyers and media to entertainment executives, inventors, designers and others who will have access to private meeting rooms, lounges, courtyards and other spaces to facilitate relationship-building and creating new connections.
Additionally, through alignment with both US-based companies and the International Toy Board (ITB), a membership organisation dedicated to supporting the international toy industry in LA and around the world, the dates of the LA Fall Preview have been set for 8th to 19th September 2025. The Toy Building will officially open with two weeks of Toy Association-led marketplace activity throughout the LA Fall Preview, filled with networking events, educational sessions, philanthropy opportunities and more to bring the vibrant global toy community together. Additional information about the market weeks and associated events will be announced in the coming months.