The Toy Association & Javits Center announce Toy Fair dates through 2032
The Toy Association announced a five-year partnership for Toy Fair, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere. This shared commitment provides long-term certainty for the global toy industry to set its business calendars and plans for the coming years.
Following the 121st Toy Fair, taking place February 20 to 23, 2027 at the Javits Center, the show will be held on the following dates: February 26 to 29, 2028; February 24 to 27, 2029; February 23 to 26, 2030; February 22 to 25, 2031; and February 21 to 24, 2032.
Comprehensive strategic evaluation
The announcement follows a comprehensive strategic evaluation by The Toy Association that included open feedback, candid discussion, and broad collaboration to align the long-term timing and location of the event across key stakeholders representing the diverse constituents within the toy industry. Through this process, a clear consensus emerged after all options were carefully evaluated: a four-day, February show in New York City remains the preferred timing and location for Toy Fair.
Each Toy Fair will run for four days
Each Toy Fair will run for four days, from Saturday through Tuesday, with show dates intentionally avoiding both President’s Day and Valentine’s Day each year — two priorities consistently identified by exhibitors and attendees throughout the consultation process.
“Toy Fair and New York have grown together for generations, and we are thrilled that the next chapter of that story will continue at Javits Center,” said Joyce Leveston, president & CEO at Javits Center. “For Javits Center, it’s not just about providing space, it’s about the partnership we have with our customers. We work closely to create experiences where connections are made and business gets done. It is truly a delight to welcome Toy Fair back to Javits Center for the next five years, and we look forward to all that lies ahead.”
Bringing professionals together
Every year, Toy Fair brings together thousands of toy, game, and youth entertainment professionals and international media from roughly 100 countries to discover the latest products, build business relationships, and explore the latest trends and innovations in toys and play. The multi-day marketplace serves as the industry’s premier platform for product launches, retail meetings, media engagement, trend discovery, and educational programming.
For more information about The Toy Association or Toy Fair, visit toyassociation.org and toyfairny.com.
Source: Press Release The Toy Association