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The Toy Association submits Trade Policy Recommendations to U.S. trade representative

The Toy Association recently submitted three formal comments to the Office of the U.S. Trade Representative (USTR) on several trade policy proposals and investigations. The comments were developed with member input and reinforce The Toy Association’s ongoing advocacy for tariff-free treatment of toys and trade policies that support resilient supply chains and U.S. toy businesses.

Across the filings, the Association emphasized that toys are non-sensitive consumer goods that should not be subject to broad tariff measures, and highlighted the industry's longstanding commitment to ethical sourcing, intellectual property protection, and supply chain diversification. The Toy Association is urging USTR to pursue targeted, rules-based trade solutions that avoid unnecessary costs for American families and small businesses.

- US-China Board of Trade — Accommodations for Non-Sensitive Goods 
On July 10, the Association submitted comments supporting USTR’s proposed “Board of Trade” mechanism designed to promote reciprocal managed trade between the U.S. and China, requesting that toys and related products be designated as non-sensitive goods eligible for duty-free treatment, noting that toys do not pose national security, critical infrastructure, or supply chain resilience concerns. 

- Section 301 Investigation on Forced Labor 
On July 6, the Association submitted comments in response to USTR's Section 301 investigation examining whether various economies have failed to prohibit the importation of goods produced with forced labor. The Association requested USTR to exempt toys and related products from any additional duties, explaining that the toy industry has already implemented extensive ethical sourcing safeguards, third-party audits, and supply chain oversight programs to address forced labor risks. 

- Section 301 Investigation on Vietnam Intellectual Property
On July 2, the Association submitted comments regarding USTR's Section 301 investigation into Vietnam's intellectual property practices. While reaffirming its strong support for robust global intellectual property enforcement, the Association stated that members have not identified Vietnam as a significant source of intellectual property concerns affecting the U.S. toy industry. Instead, the filing described Vietnam as an increasingly important manufacturing partner as companies continue to diversify sourcing beyond China.

Find all detailed information in the source description. 

Source: https://www.toyassociation.org/PressRoom2/News/2026-News/toy-association-calls-for-tariff-free-treatment-of-toys-in-latest-ustr-comments.aspx