The Toy Foundation: Gathering $1.3 Million in Support for Children in Need
There is immense positive impact when the toy industry unites behind The Toy Foundation™ to deliver the power of play to children when they need it most. Last week, during the 25th Anniversary Toy of the Year® (TOTY®) Awards and throughout Toy Fair, both held in New York City, $1.3 million in toy donations and financial contributions were generously donated by the toy community in support of children in need around the world.
Giving children access to play
Play is more than fun and games; it provides comfort, joy, and hope, and it is critical for all children to have access to play. As the philanthropic arm of The Toy Association, The Toy Foundation is the only toy industry-wide initiative uniting the philanthropy of companies of all sizes to benefit children. To date, The Toy Foundation has delivered play to 35 million children in under-resourced communities, affected by disasters, and undergoing medical treatment, bringing them immeasurable comfort during difficult times.
Nearly 700 toy industry professionals joined in
The TOTY Awards are a key industry fundraiser, with all proceeds from the event and awards program supporting The Toy Foundation’s work. Nearly 700 toy industry professionals joined the celebration on the evening of Friday, February 28; their attendance, awards activity, participation in the auction, and financial donations throughout the event helped raise $900,000.
Impacting 35.000 children and families
The TOTY Awards also served as the kickoff to the 119th Toy Fair, where nearly 850 exhibitors showcased the hottest new toys for 2025 to buyers and trade guests from Saturday, March 1 through Tuesday, March 4. At the close of the marketplace, hundreds of these companies donated toys and furniture from their booths to The Toy Foundation, all of which will directly impact 35,000 children and families. The items collected are being distributed through TTF’s partner, World Vision, to qualified non-profit organizations, schools, and children’s hospitals nationwide.
Source: Press Release The Toy Foundation