The World of Eric Carle joins the Smiffys family
Smiffys has announced that The World of Eric Carle has joined its licensing portfolio in a deal with Penguin Ventures, which manages the licensing and consumer products rights in the UK and Ireland. This partnership brings Smiffys industry expertise and The World of Eric Carle’s iconic characters, which includes everyone’s favourite caterpillar, together to launch a collection of costumes, accessories and partyware coming in spring 2026.
The Very Hungry Caterpillar has been a staple in households for generations, with a copy of the award-winning classic children’s book selling somewhere in the world every 15 seconds.
“We’re excited to have this heritage brand in Smiffys children’s licensed collection. The Very Hungry Caterpillar’s bold, colourful illustrations translate perfectly into costume,” said Dominique Peckett, director, Smiffys.
Zoe Smith, senior Licensing manager at Penguin Ventures, added: “The Very Hungry Caterpillar is one of the best loved and iconic children’s books of all time. Role play and celebration are cornerstones of the brand story and we are delighted to be working with Smiffys on these exciting new ranges that bring Eric Carle’s much-loved story books to life.
Smiffys is developing a range of character costumes and accessories, ideal for at home play and World Book Day, along with coordinating partyware ranges. The Very Hungry Caterpillar collection is ideal for birthday and baby shower celebrations. The collection will be available in the UK and Ireland later this year.