The World of Peter Rabbit Partners with National Children’s Gardening Week
Penguin Random House Children’s and The World of Peter Rabbit have announced a partnership with National Children’s Gardening Week, which runs May 27 through June 4.
The partnership is an extension of Grow with Peter Rabbit, a social purpose initiative launched by the publisher last year to bring the health, well-being and educational benefits associated with gardening to as many children as possible.
National Children’s Gardening Week aims to connect a new generation with the joy of gardening. During the week, Peter Rabbit and friends will be inspiring children to take part in some gardening-themed fun through the creation of a new Grow with Peter Rabbit activity pack. The free limited-edition packs will be available from participating garden centers around the U.K., which have also been encouraged to support the National Children’s Gardening Week by hosting events and creating Peter Rabbit-branded displays.
To further support the partnership, Penguin Random House Children’s has commissioned a survey of 1,000 children, which will demonstrate the importance of connecting children with gardening. The results of this survey will be published in the mainstream press at the start of National Children’s Gardening Week to raise awareness of the partnership and the free resources created for families and schools.