TikTok and Disney begin partnership

Celebrating 100 years of the Walt Disney Company with first-of-its-kind content hub.

The collaboration with TikTok features content from Disney, Disney Parks, Pixar, Marvel, Star Wars, National Geographic and ESPN, including popular songs, historic moments, exclusive behind-the-scenes tours of the Disney campus, favorite characters and more.

Disney100 on TikTok

Launched Oct. 16, TikTok offers Disney fans a unique interactive experience on its platform where stories, magic and memories come together. Fans can watch videos from all Disney brands, create their own videos with Disney music and effects, play daily Disney trivia games, and collect and trade "character cards" of favorite characters to win unique profile frames.

More than 48 Disney handles are participating in the four-week activation, which will be live in 24 regions around the world.

Source: www.newsroom.tiktok.com