TikTok foodie Kate Norkeliunas teams up with MGA’s Miniverse

The original miniature brand where DIY meets collectability, MGA’s Miniverse, is proud to debut its newest collection, MGA’s Miniverse Make It Mini From Scratch.With more than 4 billion views of #Miniverse on TikTok and counting, the MGA’s Miniverse brand has become a social media sensation among tweens and young adults. This new line brings the magic of baking to the mini collectible world with non-edible “ingredients” and accessories to make your own mini replicas of your favorite pastries and desserts "from scratch.”

Fresh out of the oven

Fresh out of the oven is the brand’s partnership with the “CEO of Eating,” Kate Norkeliunas – better known as just @Kate on TikTok – for her hilarious commentary and foodie videos. She just dropped a video trying her favorite dessert from the MGA’s Miniverse Make It Mini From Scratch collection, with an adorable play on her classic “big daddy bites,” now “lil baby bites.” As a true social media fiend would say - that ate.

“Mini food is a full-blown internet obsession, and MGA’s Miniverse is right at the center,” said Josh Hackbart, Chief Marketing Officer at MGA Entertainment. “As the very first DIY collectible brand on the market, we’ve always been trendsetters in the industry, and this collection takes that one step further. Not only are we making it possible for our fans to display their favorite foods in mini form, but they’re also able to make them from the ground up – truly ‘from scratch.’ We’re thrilled to partner with a likeminded social media trendsetter like Kate to bring more foodies in on the fun.”

Even the single word "mini" has 501.7M likes on TikTok, including Gen Z’s obsession with mini purses, foods, and more. The partnership with Kate and MGA’s Miniverse meets this trend head on. Combining the allure of both culinary and miniature craftsmanship, the two social media icons have carved out a one-of-a-kind niche in the digital playground.

Source: Press Release Globe Newswire