Toca Boca and adidas team up to keep girls in sport
Toca Boca and adidas have teamed up on a new collaboration within Toca Boca World, aiming to encourage tween girls to stay active and connected to sport as they grow up.
Launching worldwide on August 21, 2026, the in-app experience introduces adidas sportswear, accessories and sport-themed locations. Players can explore activities including skating, basketball, football and volleyball through a free outdoor Home Designer location.
The collaboration
The collaboration also includes premium Style Packs inspired by adidas Originals collections such as Firebird, Superstar and Adicolor, as well as limited-edition gifts. These include period-proof sportswear designed to provide comfort and confidence, along with items such as a yoga mat and sports bag.
Addressing a key challenge
The partnership addresses a key challenge in youth sport, as girls are more likely than boys to drop out of sports from around age 14. Toca Boca and adidas aim to use self-expression, creativity and storytelling to help girls feel more confident and motivated to keep playing sport on their own terms.