TOMY & All3Media International announce partnership for The Traitors

TOMY has entered a long-term licensing agreement with All3Media International to bring the hit TV format The Traitors into a wide-ranging off-screen games portfolio. The partnership supports the show’s rapid global expansion, with local versions now commissioned in more than 30 territories across six continents.

Worldwide distribution and new development

Under the agreement, TOMY will distribute the existing The Traitors board and card games (excluding the UK) across EMEA, North America, and APAC, while also developing new game titles for international markets.

Launching one night of the traitors

The first new release under the partnership is One Night of The Traitors, launching across multiple territories. Designed as a fast-paced, one-evening experience, the standalone game centres on strategy, bluffing, and social deduction, with players taking on the roles of Faithfuls or Traitors and building towards a tense final vote.

Refreshing the board game for AW26

As the range continues to grow, the UK edition of The Traitors board game will be refreshed for AW26 with six new missions. The update is designed to reinvigorate gameplay, challenging players to complete missions, use deduction, and uncover the hidden Traitor.

Strengthening a growing franchise

TOMY and All3Media International see the partnership as an opportunity to expand the brand’s global reach and offer fans new ways to experience the drama and tension of The Traitors. Through TOMY’s international distribution network, the games portfolio will continue to grow, reinforcing the franchise across multiple markets.

Source: https://www.totallicensing.com/tomy-all3media-international-in-traitors-partnership/