tonies and Hasbro launch new versions of classic board games
tonies and Hasbro have announced a collaboration to bring three classic Hasbro games to the Toniebox 2 as interactive, screen-free audio experiences through the Tonieplay platform. The new titles are based on Monopoly, Guess Who?, and The Game of Life and are designed to combine storytelling, strategy, and decision-making in an audio-led format.
Developed specifically for Tonieplay
Developed specifically for Tonieplay, the games reimagine the original board game concepts while maintaining their core identity. The lineup includes Monopoly Real Estate Rush, a fast-paced strategy experience focused on building and trading; Guess Who? Monster Mysteries, an audio-based deduction game centered on clues and listening skills; and The Game of Life, a narrative-driven adventure where player choices influence the outcome of the story.
According to the companies, the games are intended to encourage independent thinking, creativity, imagination, and flexible play. The experiences can be played alone or with others and are designed to offer an alternative to screen-based entertainment while preserving the interactive elements of traditional gaming.
An effort to adapt well-known game brands for a new generation
Executives from both companies described the partnership as an effort to adapt well-known game brands for a new generation of children through immersive audio experiences. They emphasized the goal of combining family-friendly gameplay with opportunities for children to make decisions, solve problems, and engage with stories independently.
The Tonieplay Hasbro Games collection is scheduled to debut in summer 2026 through a phased global rollout. U.S. pre-orders are available immediately, with retail launches beginning in July and expanding to additional international markets throughout August and later in the year.