tonies and The Pokémon Company International enter into partnership

tonies and Pikachu Press, the official publishing imprint of The Pokémon Company International, have announced a partnership that will bring new Pokémon audiobook content to the Toniebox for the first time. Starting in summer 2026, stories featuring Pikachu, Bulbasaur, Charmander, and Squirtle will be told in a new audio-first format. The collaboration will launch with these four exclusive, collectible Pokémon Tonies. In addition, further Pokémon products and content developed in cooperation with Pikachu Press are planned for future releases.

Milestone for the community

Tobias Wann, CEO of tonies, comments: "We are delighted to welcome Pokémon to the Toniebox platform. This is a milestone for our company and our community. We are combining the global appeal of Pokémon with our audio-first innovation to create entirely new opportunities that invite millions of children and families to discover, play, and spark their imaginations. We are preparing a very special package for the launch. We can't wait to reveal it."

Immersive audio format

New Pikachu Press content featuring popular Pokémon, developed specifically for the Toniebox, will be brought to life in an immersive audio format designed especially for children. These new stories and experiences will invite young listeners and their families to explore the Pokémon world in a new way.

Source: tonies Press Release