tonies extends CEO contract through 2029

The Supervisory Board of tonies SE, the world's leading interactive audio platform for children, has extended CEO Tobias Wann’s contract until the end of 2029. Wann assumed the role on January 1, 2024, succeeding company founders Patric Faßbender and Marcus Stahl. Since then, he has led tonies to record results through increased profitability, strong revenue growth, and consistent international expansion.

Tobias Wann transformed tonies

Christian Bailly, Chairman of the Supervisory Board, stated that in less than two and a half years, Tobias Wann has transformed tonies from the creator of a product category into a global champion. He highlighted Wann’s ability to set clear priorities, build a scalable organization, and assemble the right team, enabling exceptional results despite a challenging macroeconomic environment. Bailly also emphasized that the launch of Toniebox 2 marked a new era of product innovation and expressed confidence that Wann is the right leader for the company’s next chapter.

Building an ecosystem capable of unlocking tonies’ full potential

Tobias Wann commented that the past two and a half years have been focused on building an ecosystem capable of unlocking tonies’ full potential. He said the company remains ambitious and is now focused on establishing tonies as a global icon. According to Wann, the need tonies addresses in society is becoming increasingly important, as it provides children with space to discover, play, and grow independently. He also thanked the Supervisory Board for its trust and praised the company’s team, stating that tonies has everything it needs to establish itself sustainably as a family brand worldwide.

tonies increased revenue

Under Wann’s leadership, tonies increased revenue from €361 million in fiscal year 2023 to €630 million in fiscal year 2025, while more than doubling its adjusted EBITDA margin from 4.0% to 8.6%. This period included the launch of Toniebox 2, described as the most significant product innovation in the company’s history and a reinvention of the category tonies originally created. The company also expanded rapidly internationally, with international markets now generating two-thirds of total revenue. In addition, tonies strengthened its Executive Board through the appointments of Ginny McCormick as Chief Experience Officer, Christoph Frehsee as Chief Revenue Officer, and Hansjörg Müller as Chief Financial Officer. In December 2025, the company also joined the SDAX segment of the Frankfurt Stock Exchange.

tonies expects revenue growth

For fiscal year 2026, tonies expects revenue growth of more than 20% on a constant-currency basis, reaching more than €760 million. The company also forecasts North American revenue growth of more than 30% and an adjusted EBITDA margin of 9–11%. On June 18, tonies will host its first Capital Markets Day at the Science Museum in London, with investors invited to attend either in person or virtually.

Source: Press Release tonies