tonies unveils special Pokémon edition
A brand new Toniebox 2 appeared! Today, tonies, the world's leading interactive audio platform for children, unveiled an exciting highlight of the recently announced partnership with The Pokémon Company International: in summer 2026, a lightning yellow special edition Toniebox 2 will launch across all of tonies' global markets, including the US, from summer 2026.
Tobias Wann, CEO of tonies, commented: "Our iconic Toniebox is instantly recognizable by kids – and so is the lightning yellow of Pikachu. To celebrate our partnership with Pokémon, we are thrilled to bring both together. This release is a nod to the creativity and spirit of discovery that define both our brands. With Pokémon's 30th anniversary this year, we found the perfect stage to make this launch even more special."
Inspired by Pikachu
The special edition Toniebox is inspired by Pikachu, one of Pokémon's most beloved characters. The introduction of the lightning yellow Toniebox is part of the broader partnership between tonies and The Pokémon Company International, which was first announced in December 2025. In addition to the box, four Pokémon Tonies – Pikachu, Bulbasaur, Charmander, and Squirtle – will launch in summer 2026, bringing new audio-first Pokémon adventures to families across the US/Canada and beyond.