Tonies Unveils Toniebox 2, Tonieplay Gaming Platform, and My First Tonies for Toddlers

Tonies has announced its largest product launch to date, introducing the next-generation Toniebox 2, the innovative Tonieplay audio gaming platform, and a new “My First Tonies” line for toddlers. The Toniebox 2 features a refreshed design, new colors, and enhanced usability, including a dynamic light ring, sleep timer, and sunrise alarm. Fully backward compatible, it targets children aged 1–9 and beyond, supporting family routines and screen-free play.

Tonieplay, exclusive to Toniebox 2, brings interactive, audio-based games and adventures to the platform. Developed with education experts, the launch lineup includes 12 titles—featuring popular licenses like PAW Patrol, Gabby’s Dollhouse, and Disney classics—delivered via a dedicated controller. This marks a shift toward audio-first, screen-free gaming, encouraging active listening and family engagement.

The “My First Tonies” range introduces soft, squeezable figures for children aged 1+, with themed sets focused on early learning and sensory play. Tonies’ strategy emphasizes platform longevity, content-driven monetization, and a robust licensing ecosystem—boasting over 1,300 figures, 4,400 digital titles, and 400 licensing partners including Disney, Warner Bros., and Mattel.

Available for pre-order from August 27, 2025, with broader retail rollout through Amazon, Walmart, Target, and specialty stores, Toniebox 2 starter sets begin at $139.99. This expansion positions Tonies as a leader in screen-free, interactive audio experiences for children, opening new opportunities for licensors and retailers in the evolving toy market.

Source: PR Newswire