Toon2Tango takes over global licensing for Mediawan Kids & Family
Toon2Tango has been appointed exclusive worldwide licensing and merchandising agent for Mediawan Kids & Family’s portfolio of children’s and family entertainment brands. The agreement covers major product categories, including toys and games, apparel, home and living, publishing, digital games and promotional activities.
Expanded portfolio
The expanded portfolio combines Mediawan Kids & Family properties with Toon2Tango productions and selected intellectual property from LEONINE Studios. Featured brands include Astro Boy, Wadoo and preschool series Maddie + Triggs, alongside Toon2Tango titles such as Agent 203, Niko and Showtime. Projects in development include Eldrador, based on the Schleich toy brand.
The partnership builds on the companies’ existing collaboration, which began with a distribution agreement in March 2025. It aims to strengthen licensing opportunities, develop consumer products and expand the value of the Group’s intellectual property internationally.
New licensing partnerships
Toon2Tango CEO Hans Ulrich Stoef said the agreement would allow the company to apply its licensing expertise across the Group’s brands, from development to market, while exploring new licensing partnerships and direct-to-consumer merchandise platforms.
Mediawan Kids & Family President Julien Borde highlighted the opportunity to establish a cohesive licensing strategy across the Group’s European labels and build long-term brand value worldwide.