Toy Association: new insights for the holiday season 2023

New consumer research and toy trends presented by The Toy Association at Toy Fair in New York show that it's not just kids who will be gifted toys this holiday season. Some 89% of parents said they will also buy toys for the adults within their social circle. The results are based on extensive, year-round interviews with toy manufacturers of all sizes and a survey conducted by Wakefield Research on behalf of the Toy Association that asked 1,000 U.S. parents about toys, play, shopping habits and budgets for the holiday season.

Toys and play will dominate holiday season

"Even as families tighten their wallets amid an uncertain economy, toys and play will be top-of-mind this holiday season," said Adrienne Appell, executive vice president of marketing communications at The Toy Association. "Our findings indicate that parents are looking for feature-rich toys that offer a lot of bang for their buck, as well as toys that will bring the entire family together through play. In fact, 64% of parents we surveyed said they are looking to make connections with their kids this holiday season by buying toys they can play with together. And kidults will be getting in on the fun, too, with 43% of parents even buying toys for themselves, in addition to toy purchases being planned for their spouse and adult friends."

Must-haves for. 2024 and top products for Christmas 2023

In the run-up to the Toy Fair, the Toy Association's trend team already took a close look at numerous products to find out which toys will be at the top of personal wish lists this year and to get a foretaste of the must-haves of 2024.

To see a summary of the trends, follow the link in the source.

Source: www.prnewswire.com