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Toy Fair celebrates 2035 Reimagination Awards

Toy Fair is all about creativity and sparking imagination — not just through the hundreds of thousands of playthings on display, but also through the innovative booth designs that bring brands to life across nearly 850 booths at the Javits Center. This year, 18 exhibitors have been honored with a Reimagination Award, recognizing booths that inspire, engage, and transform the show floor into an immersive experience.

The Reimagination Awards celebrate exhibitors who embrace Toy Fair’s visual merchandising initiative, turning their booth spaces into dynamic showcases that captivate buyers, media, and attendees. Awards are given in four categories: Connection, Out-of-the-Box, Powerfully Playful, and Warm Welcome, each highlighting a distinct approach to playful designs and engagement. As part of this initiative, exhibitors are encouraged to think beyond traditional booth setups and dedicate at least 20 percent of their aisle-facing space to an interactive product display.

The 2025 Toy Fair Reimagination Awards winners are:

Linear Booth Category

  • Connection Award:Kala Ukulele (Booth #6107)
  • Out-of-the-Box Award:Bumpas Products LLC (Booth #1988)
  • Powerfully Playful Award:ZipString (Booth #6451)
  • Warm Welcome Award:Heart Beats Brand (Booth #6553)

400-999 Square Feet Category

  • Connection Award:Maxx Marketing Limited - YuMe Toys (Booth #2153)
  • Out-of-the-Box Award: Carrera Revell of Americas, Inc. (Booth #2903)
  • Powerfully Playful Award:Dongguan Yuankang Toy Manufacturing Co., Ltd. (Booth #2865)
  • Warm Welcome Award:DJECO-US (Booth #6251)

1,000-1,999 Square Feet Category

  • Connection Award:The Pokémon Company International, Inc.(Booth #2607)
  • Out-of-the-Box Award:Super Impulse USA (Booth #1935)
  • Powerfully Playful Award:Luki Lab (Booth #2539)
  • Warm Welcome Award:Safari Ltd. (Booth #623)

2,000+ Square Feet Category

  • Connection Award:Bandai Namco Toys & Collectibles America (Booth #403)
  • Out-of-the-Box Award:LEGO Systems, Inc. (Booth #1323)
  • Powerfully Playful Award:Ty Inc. (Booth #723)
  • Warm Welcome Award:Aliquantum International Inc. (Booth #2445)

Launch Pad

  • Powerfully Playful Award:RALLYHOOPS (Booth #6939)
  • Warm Welcome Award:Spot On Games, LLC (Booth #6941)

The exhibit booths were evaluated by a panel of distinguished judges, including retail buyers, seasoned media professionals, trade show experts, and toy industry veterans who walked the show floor through the lens of an attendee. The judging took place March 1 to 2 and was based on creativity, effectiveness, presentation, and overall exhibit design.
 

For more information on the Reimagination Awards, visit ToyFairNY.com.

Source: Press Release ToyFair!

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